As products and experiences become more complicated or gain new capabilities, designers face new challenges in helping users use them effectively.
Often, new technologies are complex to their intended users. Interaction design or user interface design aims to minimize the learning curve and increase the accuracy and efficiency of task completion, without diminishing the value of a product's useful functionality. The objective is to lead to less frustration, higher productivity, and higher satisfaction for users.
Interaction design attempts to improve the usability and experience of the object or system, by first researching and understanding certain users' needs and then designing to meet and exceed these needs.
User interface design starts with an understanding of your business requirements and your customers and their needs. We then adapt our design process to quickly solve your design problems.