Internet marketing — advertising your website online — can be a difficult and often frustrating process. Add traditional marketing into the mix (getting your ads in trade magazines, local newspapers, transit stations and/or buses and subways, as examples), and things get even more complicated.
What mix of media buying will get you the most return for your advertising dollars? And how do you leverage one advertising medium to help boost another?
That's where we can help you
When done right, investing in Internet marketing services and search engine optimization (or 'SEO') can be the most cost-effective use of marketing investment that you ever make for your company. A website is online 24 hours a day, 7 days a week, 365 days a year. And it can sell for you when your sales office is closed.
We will provide you with the best marketing strategy possible for your unique situation. If this involves a website redesign or the designing of a website from scratch, we can do a fantastic job for you, providing a clean, visually appealing design that works both for your visitors and for the search engines. We can also offer advice on domain names and hosting options, provide graphic design for ads, or identity materials such as brochures and business cards, and supply copy writing for the web, brochures and press releases.
Search Engine Marketing
Marketing on search engines encompasses scores of techniques that help in optimization of web pages through paid and unpaid means. These activities can be broadly categorized into Organic (SEO) and Inorganic (PPC) marketing.
In such a scenario, services like Search Engine Marketing are not mere hype that sustain an industry that big, but the real-time results that lay the foundation of a highly-competitive arcade of the World Wide Web. Marketing on search engines encompasses scores of techniques that help in optimization of web pages through paid and unpaid means. These activities can be broadly categorized into Organic (SEO) and Inorganic (PPC) marketing.
Search Engine Optimisation (SEO)
Known as Organic SEM, the process of optimization helps in diverting traffic to websites by strengthening their presence on search engines. Higher rankings on search engine result pages (SERPs) automatically mean more visitors and in turn, more revenues. Having mastered this complex and time-consuming technique, we integrate various practices, analysis and trends into a complex matrix to offer both on page & off page services for your web business.
Pay per Click (PPC)
Pay per Click marketing practices dodge the Search Engine Optimization practices and leap into a paid or inorganic form of marketing. If you are willing to spend money to get instant and effective results, our services will take you through scores of competitors and help you acquire top ranks in the 'sponsored links' section of SERPs.
Of the other benefits of marketing one's product/service online, reaching out to your targeted audiences or vice versa is by far the most convenient and effective method. This is called niche marketing.
While online marketing campaigns were already accepted and well thought of, email marketing has added a new dimension to the already dynamic world of web marketing, which reaches out to its niche audiences tactfully.
However, this activity is not as simple as it sounds. It's not merely about dispersing several emails to the inboxes of your future clients. There is an entire range of activities that go behind the scenes to help launch a successful email marketing campaign.